Supermarket shelves manufacturers suggest: at least 3 varieties per shelf (best-selling products can be less than 3 varieties) to ensure the number of varieties. As far as the unit area is concerned, the average should reach 11 to 12 varieties per square meter.
In addition to location, location, objective factors of the brand and the influence of traffic, after attracting customers into the store, what affects and stimulates consumers to shop is price and display.
The attractiveness of prices to consumers can be mentioned in promotions, discounts, full reductions, etc.; and what are the rules on display that can help supermarkets stimulate consumers to shop?
1. Supermarket shelves are full of goods
Experiments show that the dazzling display of shelves can more arouse consumers’ interest in consumption.
The goods on the shelf should not only pay attention to the fullness, but also pay attention to the complete variety.
Supermarket shelves manufacturers suggest: at least 3 varieties per shelf (best-selling products can be less than 3 varieties) to ensure the number of varieties. As far as the unit area is concerned, the average should reach 11 to 12 varieties per square meter.
2. The series of products are placed vertically
Vertical placement can make a series of products reflect a linear series, so that customers can see at a glance.
Because of the human visual law, it is convenient to move up and down vertically, and its line of sight is 25° up and down.
Customers can clearly see the products on the shelves from 1 to 5 when they select products at a distance of 30 cm to 50 cm from the shelf.
The vertical arrangement of a series of products will increase the sales volume of the products by 20-80%. In addition, vertical placement also helps to give each brand of goods a fair and reasonable opportunity to compete.
3. When the product is temporarily out of stock
Supermarkets need special personnel to sort out and analyze the inventory and sales of goods in a timely manner.
Stock up in advance to avoid out-of-stocks. When there is a shortage of Supermarket Shelves, commodities with high sales frequency should be used to temporarily fill the vacant commodity positions, but attention should be paid to the correlation between the variety and structure of commodities. Filling is just a flat design. In fact, the products are arranged three-dimensionally.
A more detailed study lies in how the products are distributed three-dimensionally on the entire shelf.
4. Gold rank on the shelf
The top is light and the bottom is heavy, the top is small and the bottom is big, the right is expensive and the left is superior, the new is after the old and the old is before
The height between 1.3-1.8 meters can display some products with high brand, sales and profits; the area of 0.8-1.3 meters can display the products of the same category with lower profits, which not only ensures the neatness of the products on the shelves The regularity also provides consumers with a variety of choices; the area below 80 cm displays products with large volume, low gross profit, and fast turnover.
Since convenience stores are not used in supermarkets, and the display area is small, more consideration is given to the complete range of hot-selling products.
Such as beverages, daily necessities, snacks, umbrellas, etc. If there are too many categories, the storefront will look disorganized.
5. Reasonable selection of supermarket shelves
Supermarket Shelves color: to match the overall decoration and positioning of the supermarket
Supermarket Shelves height: according to the number and height of the supermarket floor. Generally, 1.35-1.75 meters are used in the middle. The wall is 1.95-2.35 meters.