The british supermarket shelves Placement Rules You Never Knew

Do you ever wonder why there are rules for the placement of british supermarket shelves in supermarkets? I know I do. What’s the reasoning behind it all? Supermarkets have a history of sourcing products from different sellers and they had to find a way to allow their customers to discover the products they wanted.

What are the placement rules of british supermarket shelves?

If you’ve ever been to a british supermarket shelves, you’ll know that the british supermarket shelves are arranged in a very particular way. There are rules that dictate which products go where, and these rules are strictly adhered to by the supermarket staff.

So what are these rules? Well, first of all, there are the so-called ‘golden rules’ which state that the most popular items should be placed at eye level, and that slower moving items should be placed lower down or higher up. This is so that customers can easily find what they’re looking for, and so that the supermarket can make the most money from its bestselling products.

There are alsorules about where certain types of products should be placed. For example, fresh produce is always placed at the front of the store so that customers can see it as soon as they walk in. This is because fresh produce is perishable and needs to be sold quickly.

Then there are what are known as ‘planogrammes’. These are diagrams which show the british supermarket shelves exactly where each product should go on the shelves. The planogrammes are designed by market research companies who study customer shopping habits in order to maximise sales.

british supermarket shelves
The british supermarket shelves Placement Rules You Never Knew 11

How do you know which rule to follow?

When it comes to british supermarket shelves placement rules in the UK, there are a few different schools of thought. Some say that the items with the highest price should be placed at eye level, while others argue that the most popular items should be given pride of place. So, how do you know which rule to follow?

Well, unfortunately, there isn’t a definitive answer. It really depends on the store in question and what their individual policy is. However, there are a few general tips that you can keep in mind when trying to figure out the best way to arrange your supermarket shelves.

First of all, it’s important to remember that first impressions count. If you want customers to notice your products, you need to make sure they’re placed in an eye-catching spot. This means that you might want to consider putting your most popular items at eye level, regardless of price.

Secondly, you need to think about customer flow. Where do most people tend to walk in the store? Which aisle do they head down first? Try to place your products in strategic locations that will encourage customers to see them.

Finally, don’t forget about promotions and sales. If you have any items that are on sale or

The Do’s and Don’ts of Placement Rules

When it comes to british supermarket shelves, there are certain rules that British retailers must follow. These rules are designed to ensure that products are placed in a safe and accessible manner, and to prevent customers from being misled about what they’re buying.

Here are some of the key do’s and don’ts of shelf placement rules:


  • Make sure all products are easily visible and within reach of customers
  • Place products so that the most popular items are at eye level
  • Group similar products together (e.g. all canned goods in one area)


  • Block aisles or walkways with product displays
  • Place items in a way that could cause accidents (e.g. stacking boxes too high)
  • Mislead customers by placing items out of order (e.g. putting the wrong price tag on an item)

A List of Different Rules

When it comes to british supermarket shelves placement rules, the UK definitely has a lot of them! Here is a list of some of the different rules you may not have known about:

-Products must be placed at eye level in order to be easily seen by customers
-Heavier and larger items should be placed on lower shelves
-Items that are on promotion or sale should be placed at eye level or above
-New products should be placed in a prominent position in order to attract attention
-Seasonal items should be placed in an appropriate location depending on the time of year
-Fragile items should be placed on higher shelves to avoid damage

Hopefully this list has given you a better understanding of some of the different rules that british supermarket shelves have to follow when it comes to shelf placement. Next time you’re doing your weekly shop, see if you can spot any of these rules in action!

explanation of shelf from Wikipedia

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