Comment placer les étagères de votre supermarché pour augmenter les ventes

One of the most important things in a supermarket is the layout of their les rayons des supermarchés. Supermarkets offer a variety of products and it is not just about where to put vegetables, fruit, or drinks. There are many factors that come into play when deciding how to best organize your shelves. If you make the right decisions, you can boost sales and encourage impulse purchases from your customers.

les rayons des supermarchés

How to Plan a supermarket shelves Layout

The layout of your supermarket can have a big impact on sales. Here are some tips on how to plan a layout that will increase sales and make your store more efficient.

1. Know your products. Before you start planning your layout, take some time to learn about the products you sell. What are their dimensions? How much do they weigh? What is the flow of traffic in your store? Knowing these things will help you determine the best way to arrange your supermarket shelves and displays.

2. Use fixtures wisely. Fixtures like racks, supermarket shelves, and bins can be used to create a variety of different layouts. Think about how you want customers to move through your store and what types of products you want to showcase. Then, use fixtures to create a layout that will support those goals.

3. Consider customer flow. The layout of your store should be designed with customer flow in mind. You want to make it easy for customers to find what they need and move around the store without getting frustrated or lost. Plan your layout accordingly and be sure to leave plenty of room for aisleways and check-out lanes.

4. Pay attention to detail. The small details in your layout can make a big difference in the overall look and feel of your store. Be intentional about things like color schemes, signage, and lighting so that they work together to create an inviting space that encourages shopping

Layout Planning Principles

There are a few key layout planning principles to keep in mind when placing your supermarket shelves to increase sales. First, you want to make sure that high-demand items are placed at eye level or within easy reach. Secondly, you’ll want to create a natural flow throughout the store so that customers can easily find what they’re looking for. Lastly, don’t forget to place impulse buys near the register so that customers can grab them on their way out! By following these simple tips, you can maximize your sales and create a more efficient shopping experience for your customers.

Creating Lanes for Customers

When you’re planning your supermarket layout, it’s important to create lanes that will encourage customers to purchase more items. Here are a few tips:

– Use wide aisles to create an easy flow throughout the store. This will help customers feel less overwhelmed and more likely to impulse buy.

– Place high-traffic items near the front of the store. This includes items like milk, bread, and eggs. Customers are more likely to purchase these items if they don’t have to go out of their way to find them.

– Organize your supermarket shelves by category. This will help customers find what they’re looking for quickly and make it more likely that they’ll purchase additional items while they’re in that aisle.

By following these tips, you can increase sales and encourage customers to spend more time in your store.

Types of Products to Stock

There are a variety of different products that you can stock on your supermarket shelves in order to increase sales. Some of the most popular and effective items include:

-Food items: canned goods, pasta, cereal, snacks, etc.

-Household items: laundry detergent, dish soap, cleaning supplies, etc.

-Personal care items: shampoo, toothpaste, deodorant, etc.

-Baby/childcare items: diapers, formula, baby food, etc.

By stocking a wide range of products on your supermarket shelves, you will be able to appeal to a larger number of customers and increase your chances of making a sale.

The Importance of Store Lighting

Many supermarket shoppers make decisions about what products to buy based on how the products are displayed on the supermarket shelves. Supermarkets use a variety of techniques to create appealing displays, including store lighting.

Good store lighting can highlight products and make them more visible to customers, which can lead to increased sales. Poor store lighting, on the other hand, can make it difficult for customers to see products and make it less likely that they will purchase them.

There are a few things to keep in mind when it comes to store lighting. First, different types of products require different types of lighting. For example, fresh produce may look best under bright white lights, while packaged goods may look better under softer yellow lights.

Too much light can be just as bad as too little light. The goal is to find a balance that makes products visible without being blinding.

Finally, store lighting should be consistent throughout the space. Customers should be able to see clearly no matter where they are in the store. fluorescent lights are often used in supermarkets because they provide good coverage and uniformity at a reasonable cost.


There’s no one right way to place your supermarket shelves, but there are some general guidelines you can follow to ensure that your store is optimally laid out. By paying attention to the flow of traffic and making sure that high-traffic areas are well stocked with popular items, you can increase the chances that customers will make a purchase. And, of course, keeping your supermarket shelves clean and organized will also help create a more positive shopping experience for customers. With a little bit of planning, you can maximize your sales and keep your customers coming back for more.

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